Branding is something that defines not only the product itself but also the company’s culture. It is fueling employer branding, marketing, PR, and other communication activities. Social media reshaped the way we perceive the public opinion; we have possibilities of micro-targeting our communication, of building a close relationship between the product and the targeted audience. Branding communicates even more than a product – it can also support a person in becoming an opinion leader.
EBA Management Development Center together with Szymon Sikorski invite you to take part in the International Online-Lecture: How Properly Created Brands are Building the Community.
This lecture is scheduled for April 29th at 11:00 and will be available on Zoom.us. A link to the online meeting will be provided to the registered participants the day before the event.
Speaker: Szymon Sikorski, CEO Publicon, communication & development advisor, speaker, lecturer at MBA studies, University of Wrocław and SWPS.
Target audience: marketing and PR managers, business development managers.
Topics under discussion:
- How to build a strong brand?
- Case studies of a most engaging branding practice.
- Social good, or how to combine social media and public relations.
- Tone of voice, or how everyday communication builds a proper image of a company.
- Personal branding as a key to building b2b communication.
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at email@example.com or call (044) 496-06-01.