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Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025?

  • Date: 10/07/2025 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

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  Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025?. Date: 10 July2025. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. EBA Management Development Centre team together with Tetyana Mokrenko invite you to participate in the Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025? We will talk about how to adapt SMM strategies for the new conditions of the digital environment, where banner noise and advertising overload have become serious challenges for brands. We will look at why traditional approaches no longer work, and how brands need to change their communication to stay relevant and stand out from the competition (using the example of the METRO Ukraine case).  We will talk about:  The causes of banner noise and its impact on brands.  How to retain consumer attention through hyper-personalization and multi-platform.  How to create brand communities that become important sources of support and interaction.  How to ensure brand authenticity and maintain integrity across all platforms.  The importance of premium customer service on social networks and how it helps a brand stand out.  Target audience: marketers, PR specialists, marketing and PR directors, business owners, CEOs.  Speaker: Tetyana Mokrenko, founder of the creative digital agency MOKO. The agency provides a full range of services in digital communications and implements projects for companies such as Galicia, METRO Ukraine, Vodafone, MHP, Royal Canin, Volkswagen, Bosch, Siemens and others. With the team, they won Ukrainian and international awards EFFIE, KIAF, EPICA. Expert in the field of communication planning, digital marketing, SMM, 12 years in digital.  Questions for discussion:   How to create an effective multi-channel strategy for a brand?  How to attract and retain the attention of consumers in a world where they are constantly surrounded by advertising?  What key factors determine the success of a brands interaction with its audience on different platforms?  How to build effective interaction with customers through social networks and differentiate yourself from competitors?  We will talk about cases, in particular the SMM case for METRO Ukraine, with which MOKO has been working since 2018 and is developing its own ecosystem of digital channels.  Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Tetyana Mokrenko. Founder of the creative digital agency MOKO. The agency provides a full range of services in digital communication and implements projects for the following companies: Galicia, Vodafone, MHP, Royal Canin, Volkswagen, Bosch, Siemens and others. With the team, they won Ukrainian and international awards EFFIE, KIAF, EPICA. Expert in the field of communication planning, digital marketing, SMM, 12 years in digital.. You can send a question to:. Contact person:. Yuliia Hryshko. E-mail [email protected]. Contact Phone. 067 406 65 40.

EBA Management Development Centre team together with Tetyana Mokrenko invite you to participate in the Online-Lecture: How Should Brands Use their Social Media to Stand Out in 2025? We will talk about how to adapt SMM strategies for the new conditions of the digital environment, where “banner noise” and advertising overload have become serious challenges for brands. We will look at why traditional approaches no longer work, and how brands need to change their communication to stay relevant and stand out from the competition (using the example of the METRO Ukraine case). 

We will talk about: 

  • The causes of “banner noise” and its impact on brands. 
  • How to retain consumer attention through hyper-personalization and multi-platform. 
  • How to create brand communities that become important sources of support and interaction. 
  • How to ensure brand authenticity and maintain integrity across all platforms. 
  • The importance of premium customer service on social networks and how it helps a brand stand out. 

Target audience: marketers, PR specialists, marketing and PR directors, business owners, CEOs. 

Speaker: Tetyana Mokrenko, founder of the creative digital agency MOKO. The agency provides a full range of services in digital communications and implements projects for companies such as Galicia, METRO Ukraine, Vodafone, MHP, Royal Canin, Volkswagen, Bosch, Siemens and others. With the team, they won Ukrainian and international awards EFFIE, KIAF, EPICA. Expert in the field of communication planning, digital marketing, SMM, 12 years in digital. 

Questions for discussion:  

  • How to create an effective multi-channel strategy for a brand? 
  • How to attract and retain the attention of consumers in a world where they are constantly surrounded by advertising? 
  • What key factors determine the success of a brand’s interaction with its audience on different platforms? 
  • How to build effective interaction with customers through social networks and differentiate yourself from competitors? 

We will talk about cases, in particular the SMM case for METRO Ukraine, with which MOKO has been working since 2018 and is developing its own ecosystem of digital channels. 

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

Speakers

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Tetyana Mokrenko
Founder of the creative digital agency MOKO. The agency provides a full range of services in digital communication and implements projects for the following companies: Galicia, Vodafone, MHP, Royal Canin, Volkswagen, Bosch, Siemens and others. With the team, they won Ukrainian and international awards EFFIE, KIAF, EPICA. Expert in the field of communication planning, digital marketing, SMM, 12 years in digital.
Tetyana Mokrenko

You can send a question to:

Contact person:

Yuliia Hryshko

Contact
067 406 65 40

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