Online-Lecture: Internal Communications for Business in Wartime: Challenges and Solutions.

We will discuss the specific problems that companies and teams currently face in communication and internal interaction during wartime, and demonstrate practical solutions to overcome them using the “Do No Harm” methodology.

The EBA Management Development Centre, together with Svitlana Vynokhodova and Viktoriya Ovchinnikova, invites you to participate in an Online-Lecture: Internal Communications for Business in Wartime: Challenges and Solutions.

Speakers:

• Svitlana Vynokhodova – Ph.D. in Economics, owner and head of iMark, Intelligence Marketing Agency. With over 20 years of experience working with businesses, NGOs, and institutions in knowledge-intensive niches, the public goods sector, and socially responsible initiatives (finance, insurance, security, legal protection, medicine, etc.).
• Viktoriya Ovchinnikova – Head of communication projects at iMark, Intelligence marketing agency. Since 2024, she has implemented over 10 marketing projects focused on internal and external communications in wartime for the agency’s clients.

Questions for discussion:

• Communication Issues During Wartime in Ukraine:

1. The impact of war on internal communications within companies.
2. Identifying sensitive topics that may cause division within teams.
3. Maintaining connection and trust among employees in difficult conditions.

• Risks of Division and Polarization within Teams:

1. Factors of polarization: along which lines is Ukrainian society divided in 2024? And who is doing the dividing?
2. Overt conflicts and hidden alienation within the team: can they be prevented during war?
3. Depolarization strategies for creating a united and cohesive team.

• Employee Relocation Abroad and Potential Conflicts:

1. Leaving and losing context: what to do to prevent this from happening with your employees?
2. Integration tools for distributed teams.

• Personal Crises and Losses among Employees:

1. What to talk about, how, and whether it’s worth discussing in the team? And if not talking, then acting?
2. How to communicate with someone experiencing burnout.
3. What kind of help can be provided in case of personal losses.
4. Humanity vs. efficiency: is there such a dichotomy?

Together, we will learn to:

1. Analyze potential dividing factors (dividers) and avoid messages and actions that could contribute to conflicts and team polarization.
2. Implement communication practices around unifying themes (connectors) that reflect common interests and values, supporting team cohesion.
3. Create a safe environment for open discussion of problems and the search for common solutions.

Practical Examples and Tools:

1. Presentation of successful cases of using the “Do No Harm” methodology in internal communications.
2. Tools for context analysis, risk identification, and development of communication strategies.

“Do No Harm” Methodology:

During the online – lecture, we will apply the “Do No Harm” methodology to analyze the context in which team communication occurs and to build communication strategies that minimize conflict risks, reduce anxiety, and decrease tension within companies.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

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