Since the first lockdowns rolled out across the globe, over 90% of sales have shifted online with more than half of the companies believing this is equally or more effective than pre-Covid19 (McKinsey).
These developments have turned marketers’ worlds upside down pushing CXO’s to deal with an urgent demand to reinvent their overall strategies. They can no longer rely on previous assumptions about their customers and their buyer journeys and need reliable insights to make informed decisions. More than ever companies are collecting data about their users – invaluable for driving marketing and sales initiatives. However only half of the companies drive growth through digital transformation and effective targeting (source: Adobe, EConsultancy).
EBA Management Development Centre together with AlwaysFriday invite you to take part in the Online-Lecture: Data-Driven Customer Acquisition: Marketing in the New Normal.
This Online-Lecture is scheduled for 10 of November at 11:00 and will be streamed via Zoom.us. Link to the live stream will be provided the day before event.
Speaker: Alexandra Allison, CEO at AlwaysFriday growth marketing agency (UK), finalist of Hertfordshire Business Award 2019 (UK). Previously led high-profile global programmes at London Business School, Microsoft, and Cisco. Her background spans 10+ years’ executive experience in sales, partner and stakeholder management, project management, marketing and communications. Specialises in helping European companies develop marketing and sales strategies through data-driven approaches.
- Sales and marketing CXO;
- Regional managers;
- Product / Brand managers;
- Development directors.
Topics under discussion:
- Digital channels to leverage your business’s potential.
- Types of data to inform marketing strategy effectiveness.
- The death of buyer persona and the rise of customer intent.
- A/B testing for optimisation.
- Tools to help marketers succeeded.
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at firstname.lastname@example.org or call (044) 496-06-01.