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Online-Lecture: Marketing is the Throwing Money Away: Performance Marketing Turns Marketing into a Profit Machine!

  • Date: 10/10/2024 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: Marketing is the Throwing Money Away: Performance Marketing Turns Marketing into a Profit Machine!. Date: 10 October2024. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. Cheat sheet lecture for NON-MARKETERS, on how to synchronize, stop shifting responsibility and merging budgets. Why is this topic important for top and middle managers? In simple words, a lecture on marketing promotion that achieves results. If your KPIs include generating profit for the company, then you need, at a minimum, to understand your marketers and advertisers, all these incomprehensible words and terms: ROI, CPA, CPL, LTV, CAC... This really makes sense not only for them, but also for the business as a whole. EBA Management Development Centre, together with Viktor Sholohenko, invite you to  the Online-Lecture: Marketing is the Throwing Money Away: Performance Marketing Turns Marketing into a Profit Machine! Speaker: Viktor Sholohenko, marketing expert, strategist, transformer of revenue-generating teams and businesses. 45 years of marketing experience in serving millions of customers in 15 different markets. Citrus is the most expensive brand in the category of gadgets and accessories in Ukraine, Dnipro - M is the largest chain of mono-brand tool stores in Eastern Europe, PORT MALL is the largest and most impressive shopping mall in Moldova, Zezman is the most digitized developer in Ukraine, also 24 other brands in Ukraine, Poland, Czech Republic, Moldova, which Viktor Sholohenko helped to transform teams and business. Questions for discussion: Why? Business goals and marketing goals: types and their measurability; KPIs: what we fix and what we continue to keep in mind; Budgets: what is little, much, enough? What will you answer?. How? Tools: types, capabilities and limitations of advertising tools; Technologies: what homework must be done without fail, and what can be done for you by AI; Analytics: principles of clear and transparent end-to-end analytics. Who? Control: who, how deeply and what should be controlled; Understanding: what in performance marketing should top managers understand, and what should not; Implementation: under what conditions does an in-house or outsource team work more effectively. Yes, you will not have to independently launch and optimize performance campaigns, but setting and measuring goals are always business-driven. And what they are, how to set and measure them more accurately, we will analyze on the example of illustrative cases and in the language of business. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. You can send a question to:. Contact person:. Anna Malikova. E-mail [email protected]. Contact Phone. 067 218 27 41.

Cheat sheet lecture for NON-MARKETERS, on how to synchronize, stop shifting responsibility and “merging budgets”.

Why is this topic important for top and middle managers?

In simple words, a lecture on marketing promotion that achieves results. If your KPIs include “generating profit” for the company, then you need, at a minimum, to understand your marketers and “advertisers”, all these incomprehensible words and terms: ROI, CPA, CPL, LTV, CAC…

This really makes sense not only for them, but also for the business as a whole.

EBA Management Development Centre, together with Viktor Sholohenko, invite you to  the Online-Lecture: Marketing is the Throwing Money Away: Performance Marketing Turns Marketing into a Profit Machine!

Speaker: Viktor Sholohenko, marketing expert, strategist, transformer of revenue-generating teams and businesses. 45 years of marketing experience in serving millions of customers in 15 different markets. Citrus is the most expensive brand in the category of gadgets and accessories in Ukraine, Dnipro – M is the largest chain of mono-brand tool stores in Eastern Europe, PORT MALL is the largest and most impressive shopping mall in Moldova, Zezman is the most digitized developer in Ukraine, also 24 other brands in Ukraine, Poland, Czech Republic, Moldova, which Viktor Sholohenko helped to transform teams and business.

Questions for discussion:

Why?

  • Business goals and marketing goals: types and their measurability;
  • KPIs: what we fix and what we continue to “keep in mind”;
  • Budgets: what is “little”, “much”, “enough”? “What will you answer?”.

How?

  • Tools: types, capabilities and limitations of advertising tools;
  • Technologies: what homework must be done without fail, and what can be done for you by AI;
  • Analytics: principles of clear and transparent end-to-end analytics.

Who?

  • Control: who, how deeply and what should be controlled;
  • Understanding: what in performance marketing should top managers understand, and what should not;
  • Implementation: under what conditions does an in-house or outsource team work more effectively.

Yes, you will not have to independently launch and optimize performance campaigns, but setting and measuring goals are always “business-driven”. And what they are, how to set and measure them more accurately, we will analyze on the example of illustrative cases and in the “language of business”.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

You can send a question to:

Contact person:

Anna Malikova

Contact
067 218 27 41

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