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Online-Lecture: Stories That “Turn On”: Creative Writing at the Heart of Business Storytelling.

  • Date: 18/02/2025 (TUE)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: Stories That “Turn On”: Creative Writing at the Heart of Business Storytelling.. Date: 18 February2025. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. What makes one story unforgettable and another boring? This lecture delves into the topic of how creative writing can influence business storytelling. In the format of a practical workshop, we will talk about how to use a good story to keep attention for more than 3 seconds, create an emotional connection, influence decisions, and sell more. We will analyze how an unconventional approach to creating texts can change the way we think about communication in business. When it is appropriate to combine creativity without ignoring business rationality and strategic goals of the company. Techniques and algorithms will help to turn cold facts into a story that will touch the heart of the audience and lead to planned business results. EBA Management Development Centre together with Natalia Rolya invite you to participate in the Online-Lecture: Stories That “Turn On”: Creative Writing at the Heart of Business Storytelling. Speaker: Natalia Rolya, Strategic communications consultant with more than 22 years of experience, worked in IT, FMCG, pharmaceuticals, B2B, and public sector. Copywriter. Co-founder of the mental health recovery project PRO Retreats, speaker, author of the novel “The Oatmeal Apple”, conducts workshops on creative and therapeutic writing. Topics under discussion: What is the magic of business storytelling and why should it be combined with creative writing? The impact of stories on emotions and decisions. Creativity in focus: how to write “outside the box” and avoid clichés. Mistakes that spoil everything and annoy everyone. Tools and techniques for generating creativity. Online-Lecture: Stories That “Turn On”: Creative Writing at the Heart of Business Storytelling. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Natalia Rolya. Strategic communications consultant with more than 22 years of experience, worked in IT, FMCG, pharmaceuticals, B2B, and public sector. Copywriter. Co-founder of the mental health recovery project PRO Retreats, speaker, author of the novel “The Oatmeal Apple”, conducts workshops on creative and therapeutic writing.. You can send a question to:. Contact person:. Anna Malikova. E-mail [email protected]. Contact Phone. 067 218 27 41.

What makes one story unforgettable and another boring?

This lecture delves into the topic of how creative writing can influence business storytelling.

In the format of a practical workshop, we will talk about how to use a good story to keep attention for more than 3 seconds, create an emotional connection, influence decisions, and sell more.

We will analyze how an unconventional approach to creating texts can change the way we think about communication in business. When it is appropriate to combine creativity without ignoring business rationality and strategic goals of the company.

Techniques and algorithms will help to turn cold facts into a story that will touch the heart of the audience and lead to planned business results.

EBA Management Development Centre together with Natalia Rolya invite you to participate in the Online-Lecture: Stories That “Turn On”: Creative Writing at the Heart of Business Storytelling.

Speaker: Natalia Rolya, Strategic communications consultant with more than 22 years of experience, worked in IT, FMCG, pharmaceuticals, B2B, and public sector. Copywriter. Co-founder of the mental health recovery project PRO Retreats, speaker, author of the novel The Oatmeal Apple, conducts workshops on creative and therapeutic writing.

Topics under discussion:

  • What is the magic of business storytelling and why should it be combined with creative writing?
  • The impact of stories on emotions and decisions.
  • Creativity in focus: how to write “outside the box” and avoid clichés.
  • Mistakes that spoil everything and annoy everyone.
  • Tools and techniques for generating creativity.
  • Online-Lecture: Stories That “Turn On”: Creative Writing at the Heart of Business Storytelling.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

Speakers

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Natalia Rolya
Strategic communications consultant with more than 22 years of experience, worked in IT, FMCG, pharmaceuticals, B2B, and public sector. Copywriter. Co-founder of the mental health recovery project PRO Retreats, speaker, author of the novel “The Oatmeal Apple”, conducts workshops on creative and therapeutic writing.
Natalia Rolya

You can send a question to:

Contact person:

Anna Malikova

Contact
067 218 27 41

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