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Online Lecture: Effective Approaches to Performance Marketing Optimization. Step-by-Step Checklist 

  • Date: 18/06/2025 (WED)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online Lecture: Effective Approaches to Performance Marketing Optimization. Step-by-Step Checklist . Date: 18 June2025. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. Marketing is not just about creativity and reach. At its core, it is about numbers: lead cost, campaign effectiveness, and budget management strategy.  Do you know how much your customer really costs? Are you sure you are not overpaying for advertising? If you have ever faced a situation where “ads seem to be working” but customer acquisition is too expensive — this session is definitely for you.   EBA Management Development Centre together with Michail Bobrovnikov invite you to participate in the Online Lecture: Effective Approaches to Performance Marketing Optimization. Step-by-Step Checklist.   Target audience: marketing directors, heads of marketing departments, performance marketers, digital marketers, marketing analysts, digital team leads, business development managers and project managers.  Speaker: Michail Bobrovnikov, Performance Marketing Architect. Lecturer at KMBS and Kyiv-Mohyla Academy (KMA), mentor at Projector, official partner of Google and Meta.  Clients include Genesis, Megogo, Vodafone, Medikom, Lufthansa, Jägermeister.  Questions for discussion:  How to identify which ad channels truly deliver results?  Where businesses lose resources — and how to fix it?  How to stay in control during times of crisis?  Freelancers vs. in-house: what’s more cost-effective for your business?  How to align all marketing efforts into one cohesive system?  Which reports truly matter (and how they can save your budget)?  Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Michail Bobrovnikov. Performance Marketing Architect. Lecturer at KMBS and Kyiv-Mohyla Academy (KMA), mentor at Projector, official partner of Google and Meta. Clients include Genesis, Megogo, Vodafone, Medikom, Lufthansa, Jägermeister.. You can send a question to:. Contact person:. Daria Chyshkala. E-mail [email protected]. Contact Phone. 050 148 37 98.

Marketing is not just about creativity and reach. At its core, it is about numbers: lead cost, campaign effectiveness, and budget management strategy. 
Do you know how much your customer really costs? Are you sure you are not overpaying for advertising? If you have ever faced a situation where “ads seem to be working” but customer acquisition is too expensive — this session is definitely for you. 

 EBA Management Development Centre together with Michail Bobrovnikov invite you to participate in the Online Lecture: Effective Approaches to Performance Marketing Optimization. Step-by-Step Checklist.  

Target audience: marketing directors, heads of marketing departments, performance marketers, digital marketers, marketing analysts, digital team leads, business development managers and project managers. 

Speaker: Michail Bobrovnikov, Performance Marketing Architect. Lecturer at KMBS and Kyiv-Mohyla Academy (KMA), mentor at Projector, official partner of Google and Meta. 
Clients include Genesis, Megogo, Vodafone, Medikom, Lufthansa, Jägermeister. 

Questions for discussion: 

  • How to identify which ad channels truly deliver results? 
  • Where businesses lose resources — and how to fix it? 
  • How to stay in control during times of crisis? 
  • Freelancers vs. in-house: what’s more cost-effective for your business? 
  • How to align all marketing efforts into one cohesive system? 
  • Which reports truly matter (and how they can save your budget)? 

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

Speakers

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Michail Bobrovnikov
Performance Marketing Architect. Lecturer at KMBS and Kyiv-Mohyla Academy (KMA), mentor at Projector, official partner of Google and Meta. Clients include Genesis, Megogo, Vodafone, Medikom, Lufthansa, Jägermeister.
Michail Bobrovnikov

You can send a question to:

Contact person:

Daria Chyshkala

Contact
050 148 37 98

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