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Online-Lecture: DNA of Ukrainian Fashion Brands

Marketing аnd PR Trends and Innovations
  • Date: 07/09/2023 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: DNA of Ukrainian Fashion Brands. Date: 07 September2023. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. EBA Management Development Centre invites you to take part in the Online-Lecture: DNA of Ukrainian Fashion Brands. During the online-lecture you will learn what DNA is, why it needs to be found, how to use DNA in promotion. We will get acquainted with the DNA of global and Ukrainian companies and look at the collections of famous Ukrainian brands from the marketing angle. Speakers: Mariya Shevchenko, created 30 collections for the Ukrainian brand MustHave. Dressed thousands of Ukrainian women, created merchandising in 12 brand stores. Was engaged in the development of strategy for Mashsh loungewear brand of Masha Efrosinina. Explores the topic of the fashion psychology, finding one’s own style, and the history of fashion. Gives lectures on Ukrainian brands and marketing for business. Nataliya Kuybida, has been working with brands and marketing communications for over 12 years. In 2020, she found the communication agency PowerCommunications. Main competence: launch and promotion of new brands, development and implementation of marketing strategies, management of marketing teams, bringing projects to international markets. Topics under discussion: What is DNA of the brand? How to find it? Why do brands with the defined DNA become benchmarks more often? DNA of Ukrainian fashion brands. Promotion and communication cases. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.Speakers. Mariya Shevchenko. Created 30 collections for the Ukrainian brand MustHave. Dressed thousands of Ukrainian women, created merchandising in 12 brand stores. Was engaged in the development of strategy for Mashsh loungewear brand of Masha Efrosinina. Explores the topic of the fashion psychology, finding one’s own style, and the history of fashion. Gives lectures on Ukrainian brands and marketing for business.. Nataliya Kuybida. Has been working with brands and marketing communications for over 12 years. In 2020, she found the communication agency PowerCommunications. Main competence: launch and promotion of new brands, development and implementation of marketing strategies, management of marketing teams, bringing projects to international markets.. You can send a question to:. Contact person:. Anna Merkulova. E-mail [email protected]. Contact Phone. 044 496 06 01.

EBA Management Development Centre invites you to take part in the Online-Lecture: DNA of Ukrainian Fashion Brands.

During the online-lecture you will learn what DNA is, why it needs to be found, how to use DNA in promotion.

We will get acquainted with the DNA of global and Ukrainian companies and look at the collections of famous Ukrainian brands from the marketing angle.

Speakers:

  • Mariya Shevchenko, created 30 collections for the Ukrainian brand MustHave. Dressed thousands of Ukrainian women, created merchandising in 12 brand stores. Was engaged in the development of strategy for Mashsh loungewear brand of Masha Efrosinina. Explores the topic of the fashion psychology, finding one’s own style, and the history of fashion. Gives lectures on Ukrainian brands and marketing for business.
  • Nataliya Kuybida, has been working with brands and marketing communications for over 12 years. In 2020, she found the communication agency PowerCommunications. Main competence: launch and promotion of new brands, development and implementation of marketing strategies, management of marketing teams, bringing projects to international markets.

Topics under discussion:

  • What is DNA of the brand? How to find it?
  • Why do brands with the defined DNA become benchmarks more often?
  • DNA of Ukrainian fashion brands.
  • Promotion and communication cases.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

Speakers

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Mariya Shevchenko
Created 30 collections for the Ukrainian brand MustHave. Dressed thousands of Ukrainian women, created merchandising in 12 brand stores. Was engaged in the development of strategy for Mashsh loungewear brand of Masha Efrosinina. Explores the topic of the fashion psychology, finding one’s own style, and the history of fashion. Gives lectures on Ukrainian brands and marketing for business.
Nataliya Kuybida
Has been working with brands and marketing communications for over 12 years. In 2020, she found the communication agency PowerCommunications. Main competence: launch and promotion of new brands, development and implementation of marketing strategies, management of marketing teams, bringing projects to international markets.
Mariya Shevchenko
Nataliya Kuybida

You can send a question to:

Contact person:

Anna Merkulova

Contact
044 496 06 01

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