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Online-Lecture: Inbound Marketing for B2B: how to Attract Customers without Intrusive Advertising.

  • Date: 25/02/2025 (TUE)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: Inbound Marketing for B2B: how to Attract Customers without Intrusive Advertising.. Date: 25 February2025. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. Tired of spending your budget on advertising that annoys your potential customers and doesn’t bring results? It’s time to learn how to create a marketing strategy that works in the long term, building trust in your brand and pushing customers to buy without pressure. Inbound marketing is an approach that allows you to attract leads through quality content and personalized communication. It is ideal for B2B companies, where purchasing decisions take longer and building relationships with customers plays a key role. EBA Management Development Centre Team together with Alyona Voznenko invite you to take part in the Online Lecture: Inbound Marketing for B2B: how to Attract Customers without Intrusive Advertising. Speaker: Alyona Voznenko, business consultant, export consultant with 10 years of experience in marketing and sales. Questions for discussion: Inbound Marketing Basics We’ll explain how inbound marketing differs from traditional methods and how it helps build brand trust. You’ll learn the key principles of this methodology that transform the B2B buying process, from lead generation to closing. Practical Content Tips Get ideas for creating content that works at every stage of the sales funnel. We’ll help you understand how to build an effective content strategy that will engage customers and achieve business goals. 3H Methodology (Hero, Help, Hub) Learn how to segment and create content that matches the different stages of your customer’s decision-making process. We’ll look at how this approach can help you develop a clear and understandable content segmentation strategy. What will you get? Knowledge on how to adapt inbound marketing strategies to your company’s needs. Concrete steps to improve the quality of your content. Understanding how to use content to move customers through the sales funnel most effectively. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Alyona Voznenko. Business consultant, export consultant with 10 years of experience in marketing and sales. Former director of the first agricultural marketplace in Ukraine — ADAM.UA and former head of EBA Dnipro PR & Marketing Hub. Conducts educational programs and consultations on e-commerce and marketing for the New Mail Business School, UNDP in Ukraine, UN Women, IREX, EU4Business, Google Ukraine. Advises Ukrainian companies on product certification in accordance with EU standards.. You can send a question to:. Contact person:. Yuliia Hryshko. E-mail [email protected]. Contact Phone. 067 406 65 40.

Tired of spending your budget on advertising that annoys your potential customers and doesn’t bring results? It’s time to learn how to create a marketing strategy that works in the long term, building trust in your brand and pushing customers to buy without pressure. Inbound marketing is an approach that allows you to attract leads through quality content and personalized communication. It is ideal for B2B companies, where purchasing decisions take longer and building relationships with customers plays a key role.

EBA Management Development Centre Team together with Alyona Voznenko invite you to take part in the Online Lecture: Inbound Marketing for B2B: how to Attract Customers without Intrusive Advertising.

Speaker: Alyona Voznenko, business consultant, export consultant with 10 years of experience in marketing and sales.

Questions for discussion:

  • Inbound Marketing Basics

We’ll explain how inbound marketing differs from traditional methods and how it helps build brand trust. You’ll learn the key principles of this methodology that transform the B2B buying process, from lead generation to closing.

  • Practical Content Tips

Get ideas for creating content that works at every stage of the sales funnel. We’ll help you understand how to build an effective content strategy that will engage customers and achieve business goals.

  • 3H Methodology (Hero, Help, Hub)

Learn how to segment and create content that matches the different stages of your customer’s decision-making process. We’ll look at how this approach can help you develop a clear and understandable content segmentation strategy.

What will you get?

  • Knowledge on how to adapt inbound marketing strategies to your company’s needs.
  • Concrete steps to improve the quality of your content.
  • Understanding how to use content to move customers through the sales funnel most effectively.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

Speakers

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Alyona Voznenko
Business consultant, export consultant with 10 years of experience in marketing and sales. Former director of the first agricultural marketplace in Ukraine — ADAM.UA and former head of EBA Dnipro PR & Marketing Hub. Conducts educational programs and consultations on e-commerce and marketing for the New Mail Business School, UNDP in Ukraine, UN Women, IREX, EU4Business, Google Ukraine. Advises Ukrainian companies on product certification in accordance with EU standards.
Alyona Voznenko

You can send a question to:

Contact person:

Yuliia Hryshko

Contact
067 406 65 40

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