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Online-Product Management Development Programme for non-IT Specialists

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  Online-Product Management Development Programme for non-IT Specialists. Date: 12 April2021. Time: 17:00 19:30. Language: Ukrainian/Russian. Place: Zoom. Product management is an assembly of processes that carried out from the moment of definition of customer need appearance and works at all stages of the product life cycle. Product management is conducted in two main points – product development and product marketing. The sphere of product management works not only in IT, but also in non-IT sphere because in all the spheres there is a product and necessity of its managing. Management Development Centre Team created new Online-Product Management Development Programme for non-IT specialists, that will help to understand main stages of the product life cycle, let to work fast, adjust your product. Having successfully finished the programme, you will receive certificates of completion. During the modules you will: Understand what product management is Analyze the real customer needs for your sphere Deepen into the process of product life cycle development Define prioritization in the product Target audience: those, who want to understand how product management works; how it may be relevant in your company; who have specialization close to product management. What knowledge and skills will you acquire? Module 1. Intro to product management –Oleksandr Starovit - April 12th: What is product. What set of commitments product manager has? Personal positioning and search for the niche of personal brand First 100 days in product manager role Communication with team and client Practical cases Module 2. Product Development – Ray Astafichev - April 14th: Main phases of the product life cycle What you need to do before product development in fact Hypothesis and their investigation What you need to do, if the product is not necessary for anyone Cases in B2B and B2C Module 3. Customer Development – Oleksandr Starovit – April 19th: How to understand real need of the customers Interview User person building after the interview Cases Module 4. Product Marketing – Pavlo Sakhatskyi – April 21st: Clients` tendance Analysis of market and product`s potential Marketing campaign creation Cases Module 5. Practical workshop with Oleksandr Starovit. Brain storming – April 24- 11.00 - 15.00  Module 6. Metrics for product manager – Bogdan Kit – April 26th: What metrics are necessary? Тypes Prioritization within the product Cases Speakers. Oleksandr Starovit. Senior Business Analyst, EPAM Ukraine, more than 7 years of experience in managing projects and teams. Working experience as General Operations Manager, Product Owner, Product Manager, Business Analyst. Featured products on international conferences of consumer electronics such as CES 2018, CES 2019 (USA, Las-Vegas), CES Asia 2019 (China, Shanghai). Ray Astafichev. Head of Growth, Readdle; Asta Academy owner. Pavlo Sakhatskyi. Product Marketing Manager, Readdle. Bohdan Kit. Product Manager Ring; Co-Founder in Kattana. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail iryna.shevchuk@eba.com.ua. Contact Phone. 067 240 90 90.

About the Programme

Product management is an assembly of processes that carried out from the moment of definition of customer need appearance and works at all stages of the product life cycle. Product management is conducted in two main points – product development and product marketing. The sphere of product management works not only in IT, but also in non-IT sphere because in all the spheres there is a product and necessity of its managing.

Management Development Centre Team created new OnlineProduct Management Development Programme for non-IT specialists, that will help to understand main stages of the product life cycle, let to work fast, adjust your product.

Having successfully finished the programme, you will receive certificates of completion.

During the modules you will:

  • Understand what product management is
  • Analyze the real customer needs for your sphere
  • Deepen into the process of product life cycle development
  • Define prioritization in the product

Target audience: those, who want to understand how product management works; how it may be relevant in your company; who have specialization close to product management.

What knowledge and skills will you acquire?

Module 1. Intro to product management –Oleksandr Starovit – April 12th:

  • What is product.
  • What set of commitments product manager has?
  • Personal positioning and search for the niche of personal brand
  • First 100 days in product manager role
  • Communication with team and client
  • Practical cases

Module 2. Product Development – Ray Astafichev – April 14th:

  • Main phases of the product life cycle
  • What you need to do before product development in fact
  • Hypothesis and their investigation
  • What you need to do, if the product is not necessary for anyone
  • Cases in B2B and B2C

Module 3. Customer Development – Oleksandr Starovit – April 19th:

  • How to understand real need of the customers
  • Interview
  • User person building after the interview
  • Cases

Module 4. Product Marketing – Pavlo Sakhatskyi – April 21st:

  • Clients` tendance
  • Analysis of market and product`s potential
  • Marketing campaign creation
  • Cases

Module 5. Practical workshop with Oleksandr Starovit. Brain storming – April 24- 11.00 – 15.00 

Module 6. Metrics for product manager – Bogdan Kit – April 26th:

  • What metrics are necessary?
  • Тypes
  • Prioritization within the product
  • Cases

Trainers

1 / 4
Oleksandr Starovit
Senior Business Analyst, EPAM Ukraine, more than 7 years of experience in managing projects and teams. Working experience as General Operations Manager, Product Owner, Product Manager, Business Analyst. Featured products on international conferences of consumer electronics such as CES 2018, CES 2019 (USA, Las-Vegas), CES Asia 2019 (China, Shanghai)
Ray Astafichev
Head of Growth, Readdle; Asta Academy owner
Pavlo Sakhatskyi
Product Marketing Manager, Readdle
Bohdan Kit
Product Manager Ring; Co-Founder in Kattana
Oleksandr Starovit
Ray Astafichev
Pavlo Sakhatskyi
Bohdan Kit

Partners

You can send a question to:

Contact person:

Iryna Shevchuk

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