Every economic downturn sees marketing expenditure going down and this pandemic crisis is no different. Already, media-buying companies are revising downwards their outlook for 2020 with many industries worldwide suffering from a collapse in active market demand.
Marketing departments are under extreme pressure to do more with much less. The answer to all this chaos is multilayered, challenging but necessary too. Marketers need to revise their mindset and their behaviors in order to survive the crisis and even to come out of it stronger.
EBA Management Development Centre together with Dr. Nikolaos Dimitriadis invite you to take part in the International Online Lecture: The Crisis Toolbox: New Marketing Skills and Methods for Uncertain Times.
After visiting lecture participants will:
- Understand the situation better.
- Focus on the necessary skills for the crisis and beyond.
- Urgently revise their approach to the Marketing Mix.
- Rethink organizational structures and marketing staffing.
This lecture is scheduled for April 8 at 12:00 and will be available on Zoom.us. A link to the online meeting will be provided to the registered participants the day before the event.
Speaker: Dr. Nikolaos Dimitriadis, CEO at Trizma Neuro.
Target audience: CEO and TOP-management, marketing and PR specialists.
Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at firstname.lastname@example.org or call (044) 496-06-01.