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Insight-driven marketing. How to find and use consumer insights?

  • Date: 10/07/2025 (THU)
  • Language: Ukrainian without translation
  • Time: 16:00 - 18:00
Place:

Will be online

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  Insight-driven marketing. How to find and use consumer insights?. Date: 10 July2025. Time: 16:00 18:00. Language: Ukrainian without translation. Place: Will be online. In todays landscape of short formats and automated solutions, capturing consumer attention presents a significant challenge. The brands that thrive in this environment are those that understand peoples motivations, needs, and pain points, and can transform these insights into effective marketing strategies. Maksym Ivanov, Consumer Insights Manager at McDonalds Ukraine, the Czech Republic, and Slovakia, will discuss how to identify insights, validate and integrate them into the teams daily operations during the EBA PR and Marketing Hub meeting. During this meeting, we will cover: Research conducted at McDonalds, why and when is it relevant. The true meaning of consumer insight and why it extends beyond mere quotes from focus groups. How to discover insights in your daily work, ranging from numerical data to behavioral patterns. A checklist for verifying insights. Effective ways to convey insights to your team and incorporate them into briefs, ideas, and communications This meeting is scheduled for July 10 at 4:00 p.m. and will be held online via the Zoom platform. Please note that there will be no recording of the event. Registration is required. A link to the online meeting will only be sent to registered participants.Speakers. Maksym Ivanov. Consumer Insights Manager, McDonald`s. You can send a question to:. Contact person:. Liliia Kharchenko. E-mail [email protected].

In today’s landscape of short formats and automated solutions, capturing consumer attention presents a significant challenge. The brands that thrive in this environment are those that understand people’s motivations, needs, and pain points, and can transform these insights into effective marketing strategies.

Maksym Ivanov, Consumer Insights Manager at McDonald’s Ukraine, the Czech Republic, and Slovakia, will discuss how to identify insights, validate and integrate them into the team’s daily operations during the EBA PR and Marketing Hub meeting.

During this meeting, we will cover:

  • Research conducted at McDonald’s, why and when is it relevant.
  • The true meaning of consumer insight and why it extends beyond mere quotes from focus groups.
  • How to discover insights in your daily work, ranging from numerical data to behavioral patterns.
  • A checklist for verifying insights.
  • Effective ways to convey insights to your team and incorporate them into briefs, ideas, and communications

This meeting is scheduled for July 10 at 4:00 p.m. and will be held online via the Zoom platform. Please note that there will be no recording of the event. Registration is required. A link to the online meeting will only be sent to registered participants.

Speakers

1 / 1
Maksym Ivanov
Consumer Insights Manager, McDonald`s
Maksym Ivanov

You can send a question to:

Contact person:

Liliia Kharchenko

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