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EBA Lviv: Neuromarketing: myths and truths about our brain

  • Date: 23/02/2018
  • Language: English (without translation)
  • Time: 09:30 - 13:00
  • Participant fee: 800 UAH for EBA members (1300 UAH for guests)800 грн для компаній Асоціації (1300 грн для гостей)
Place:

вул. Цехова, 1, офіс Кредобанку

01/

EBA Lviv together with the University of Sheffield International Faculty held a special workshop by Nikolaos Dimitriadis.

Key points that were under discussion at the workshop:

  • Breaking misunderstandings and myths concerning our brain
  • Full understanding the brain approach to marketing and sales
  • Exploring how branding really works within the brain
  • Recognizing the impact of marketing research, PR, sales and negotiations
  • Learning a comprehensive model for applying brain-based marketing
  • Making your own brain ‘marketing-smarter’ and achieve more.

Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the book “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” (Kogan Page, London) and spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication. He is a certified NeuroMarketer and a contributor to the NeuroMarketing Manager Program at Hamburg Media School. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Raiffeisen Bank, Rauch, Teekanne, USAID and others. He is a mentor of startups at the ICT HUB, Belgrade, Serbia. He is the CEO of Trizma Neuro, a cutting-edge Neuromarketing company, and the Regional Director of The University of Sheffield International Faculty, City College, for the Western Balkans. Dr. Dimitriadis is a strong advocate of brain-based solutions to business challenges.

Speakers

1 / 1
Nikolaos Dimitriadis
Dr, Director of Development, The University of Sheffield International Faculty (UK)
Nikolaos Dimitriadis

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