EBA Lviv: HR conference, 21the of October

Friends,

We invite you to the online HR conference on “Development of the employer’s brand in modern conditions.”

For: HRs, managers and owners of companies, managers, specialists in communications, marketing and PR

Goals of the event:
• Provide participants with an overview of current trends and forecasts for the future in the field of employer brand development
• To acquaint participants with the best practices, approaches, tools for building the brand of the employer in modern companies operating in Ukraine,
• Facilitate the formation of a professional HR community and the exchange of valuable experience between professionals working in modern conditions in Ukraine.

In the program:
• the latest trends in the results of authoritative international research,
• practice, experience, algorithms, real cases and advice from top managers of successful international companies and industry experts,
• futuristic predictions and reflections on the future.

Conditions of participation: free of charge, registration is required, video recording is not provided
Format: online marathon (performances of 15-25 minutes, the opportunity to ask questions)

Program:
10.15 – 10.40 “The latest global trends in HR and employer brand development”. Andriy Danyliuk, Business Development Director, ANCOR Ukraine International Staffing Group

10.40 – 11.05 “Employer branding: is there a simple formula for success?”. Kateryna Matyushchenko, General Manager of Leopolis Hotel Lviv

11.05 – 11.30 “EVP-trends 2021”. Iryna Primak, Universum Certified Employer Branding Professional, Employer Branding Consultant, CEO of Employer Branding Consulting Agency “Do Marketing!”.

11.30 – 12.05 “Financial stability of the company vs the brand of the employer: who are they – friends or enemies?”. Mykhailo Kolisnyk, Professor of Kyiv School of Economics (KSE), President of CFO Club Ukraine, Managing Partner of FINART Smart Solutions (FASS), Ex-Head of Kyiv-Mohyla Business School (KMBS), Visiting Professor of Financial Management, IPM Institute Business School ( Minsk, RB)

12.05 – 12.30 “The impact of the employer’s brand on the business – the relationship: how to prevent negative impact and how to take advantage of a positive brand.” Tetyana Romanenko, HR consultant, ex-HR Procter & Gamble

12.30 – 13.00 “Employer’s brand. Two solutions: construction from “0” and derivation from the negative “. Antonina Kurets, Head of Personnel, PwC Lviv SDC

13.00 – 13.25 “Challenges of support and development of the employer’s brand in times of crisis”. Olena Yefremova-Kursik, HR Director, Henkel Ukraine

14.30 – 14.55 “Modern Corporate Training Center / University as a tool for employer brand development”. Aretha Bilyakova, Director, Winner College

14.55 – 15.20 “Culture of change management as a tool for employer brand development”. Irina Romanenko, HRD Continental Farmers Group

15.20 – 15.45 “Personal brand of the manager as the foundation of a strong brand of the employer”. Alla Zayats, HRD, business coach, brand strategist, co-founder of the conference “BRO: Employer’s Brand”

15.45 – 16.10 “Transformation of internal communications to increase involvement. Case EPAM ». Maxim Doroshenko, Internal Communications Manager, EPAM Ukraine

16.10 – 16.35 “Crisis communications in the company: theory vs practice”. Victor Galchinsky, Director of Communications, Kredobank

16.35 – 17.00 “Management of employee loyalty to the company. Cultural trends of the future “. Mykhailo Tkach, Organizational Change Consultant, HR Business Partner, SoftServe.

 

The Committee meeting will be held on Thursday, 21^th of  October 2021, 10:00-17:00

To register – click on the REGISTER butto

You can send a question to: