X2Y. Peculiarities of Business Communication with Representatives of Y Generation

26/ 10/ 2018

Natalia Dmitrenko. CMO, Arricano, Real Estate Plc At the checkpoint of the office center where one of the most famous creative agencies is located, she said that a meeting had been appointed. It was said so confident that the guard had no scintilla of doubt that the meeting had been really appointed. The pass was received, and the self-confident lady entered the creative agency. On the right floor, the girl told the receptionist that she needed an HR manager. What do you mean by why? She came to find out how she can get a job in this company. Yes, she is a student, yes, she wants to work here. This strange visit ended with a meeting with HR manager. After several rounds of interviews and discussion of conditions, the student was hired by the mentioned agency, by the way - one of the top creative agencies not only in this country, but also in Europe. Having worked in this company for 6 months and having understood what office work is, what tasks should be done, what else she has to learn, what she likes and what she does not like, she decided that it was time to change something. The decision was made quickly, though she felt regrets - the staff of the agency was nice, challenges and the level of the clients she worked with were impressive. However, her own concept of career differs from what she did in the agency. They behave this way – the representatives of Generation Y! Does this story seem strange to you? Not at all, this is a typical story that I have watched from the very first day, because the said girl, which at that moment was a fourth-year student of Shevchenko University, is my daughter. The representatives of Generation Y really see the work differently, it is important for them that their work should be a reasonable occupation, while they spend most part of their lives working; they study the image of the employer, think over their roles and the significance of the job they have to do. It is they who decide with whom they want to work, how long they want to work, how much they want to earn; it is they who decide whether something should be changed and when they have to learn something new; they understand what sort of people their colleagues should be, and with whom they would not be able to work even getting high salaries. Representatives of Generation Y want to be confident about their decisions and that is why they have so many interests - open meetings, workshops, music, social networks, books ... This is just an incomplete list of resources and communication channels that inspire representatives of Generation Y through which they communicate with the world. There are a lot of finer points related to work with representatives of Generation Y, that’s why employers who understand coordinates and values of these people, offering them a mutually beneficial exchange can get not Ys employees but Ys players inspired and interested, investing their knowledge and energy into business development of an employee.

Natalia Dmitrenko

CMO, Arricano, Real Estate Plc

At the checkpoint of the office center where one of the most famous creative agencies is located, she said that a meeting had been appointed. It was said so confident that the guard had no scintilla of doubt that the meeting had been really appointed. The pass was received, and the self-confident lady entered the creative agency. On the right floor, the girl told the receptionist that she needed an HR manager. What do you mean by why? She came to find out how she can get a job in this company. Yes, she is a student, yes, she wants to work here. This strange visit ended with a meeting with HR manager. After several rounds of interviews and discussion of conditions, the student was hired by the mentioned agency, by the way – one of the top creative agencies not only in this country, but also in Europe.

Having worked in this company for 6 months and having understood what office work is, what tasks should be done, what else she has to learn, what she likes and what she does not like, she decided that it was time to change something. The decision was made quickly, though she felt regrets – the staff of the agency was nice, challenges and the level of the clients she worked with were impressive. However, her own concept of career differs from what she did in the agency.

They behave this way – the representatives of Generation Y!

Does this story seem strange to you? Not at all, this is a typical story that I have watched from the very first day, because the said girl, which at that moment was a fourth-year student of Shevchenko University, is my daughter.

The representatives of Generation Y really see the work differently, it is important for them that their work should be a reasonable occupation, while they spend most part of their lives working; they study the image of the employer, think over their roles and the significance of the job they have to do. It is they who decide with whom they want to work, how long they want to work, how much they want to earn; it is they who decide whether something should be changed and when they have to learn something new; they understand what sort of people their colleagues should be, and with whom they would not be able to work even getting high salaries. Representatives of Generation Y want to be confident about their decisions and that is why they have so many interests – open meetings, workshops, music, social networks, books … This is just an incomplete list of resources and communication channels that inspire representatives of Generation Y through which they communicate with the world.

There are a lot of finer points related to work with representatives of Generation Y, that’s why employers who understand coordinates and values of these people, offering them a mutually beneficial exchange can get not Ys employees but Ys players inspired and interested, investing their knowledge and energy into business development of an employee.