10 SMM Specialists Per Year or Why It Doesn’t Work?

22/ 02/ 2017

Author: Olena Tkachuk,Founder of Citrine DMA Ukraine, CMO of Startups Ocean USA, 13 years of experience in marketing and 5 years of experience in marketing startups The issue of promoting websites in social networks is one of the most discussed questions among marketing managers in Ukrainian companies. The existence of web resource and icons of social networks in it, on the opinion of majority, is necessary attributes of any business. In the recent years, experience and qualification in the SMM sphere is essential part while embracing the position linked to marketing. Despite the fact of social networks’ diversity, which enable to attract audience of different age, sex and interests and of other criteria of segmentation, companies often bet on wrong social networks, where their target audience is and make wrong SMM strategy. Among well spread mistakes made while stating SMM policy are usage of the great variety of social networks, rival- or business partner orientation, or activity where it shows no results. And that is not the only question, eventually it will appear even more: Which strategy I should stick to in the social networks? Which posts and how often I should make? Should I create different content, or I can just repeat previous one, just changing hashtag? Should I launch promo or not, where and which? etc. If not to pay attention to it in time, the expected and common result will be sureness that SMM fails to work. Consequently, you will fire the SMM specialist and use service of less qualified freelancer, just for being present in social networks, or even fully reject using SMM promotion. Is it known to you? How to prevent this? You can get to know about it and even more during the update “10 SMM specialists per year or why it doesn’t work?”

Author: Olena Tkachuk,Founder of Citrine DMA Ukraine, CMO of Startups Ocean USA, 13 years of experience in marketing and 5 years of experience in marketing startups

The issue of promoting websites in social networks is one of the most discussed questions among marketing managers in Ukrainian companies. The existence of web resource and icons of social networks in it, on the opinion of majority, is necessary attributes of any business. In the recent years, experience and qualification in the SMM sphere is essential part while embracing the position linked to marketing.

Despite the fact of social networks’ diversity, which enable to attract audience of different age, sex and interests and of other criteria of segmentation, companies often bet on wrong social networks, where their target audience is and make wrong SMM strategy.

Among well spread mistakes made while stating SMM policy are usage of the great variety of social networks, rival- or business partner orientation, or activity where it shows no results.

And that is not the only question, eventually it will appear even more: Which strategy I should stick to in the social networks? Which posts and how often I should make? Should I create different content, or I can just repeat previous one, just changing hashtag? Should I launch promo or not, where and which? etc.

If not to pay attention to it in time, the expected and common result will be sureness that SMM fails to work. Consequently, you will fire the SMM specialist and use service of less qualified freelancer, just for being present in social networks, or even fully reject using SMM promotion.

Is it known to you? How to prevent this?

You can get to know about it and even more during the update “10 SMM specialists per year or why it doesn’t work?”