The attendees agreed that they are not familiar with this sphere of Ukrainian media industry. Fulfilling requirements of the EBA PR Committee members, Mr. Gridin invited the most experienced pressmen of the Donetsk region to participate in the meeting. Moreover, he said he regards the Donbas market as the most important regional media market in the country. 
  
Anna Datsenko, Director at Redaktsyya gazety Donetskie Novosti, focused on key aspects  of print media industry covering peculiarities of publishing newspapers in the Donetsk oblast,  selecting newspaper readership  and maintaining media competitiveness on a regional level, etc. Her presentation included the analysis of the Donetsk social structure demonstrating reader-oriented strategies.  

Another guest-speaker was Andrey Yevchenko, Chief Editor of the independent regional weekly newspaper  Vostochny Proekt (http://vp.donetsk.ua). Mr. Yevchenko shared his expert views on peculiarities of mass media industry in the Donetsk region. He chiefly focused on the Northern part of the Donetsk oblast since  Vostochny Proekt headquarters are located in Kramatorsk. Mr. Yevchenko gained his vast experience while developing this local media market. 

The experts of mass media industry provided the EBA PR Committee members with valuable information on regional print mass media market.