20/10 17:00 Marketing Committee - EBA Western Ukrainian Branch

was held at the EBA office in Lviv. The guest speaker Ruslan Hrytsan, founder of the entertainment agency Osoblyva podiya told about foundation and prospects of event marketing in Ukraine.

Mr Hrytsan stressed that event marketing makes a long term emotional impact of the brand inside and outside the marketing environment. That is why, the organisation of each event has to be well planned and well organised. A company organises the event only once thus, there is no place for a mistake. A positive emotional influence of the brand depends on budget of the event.

The participants discussed different types of events, such as corporate motivation event, marketing event, PR event and their impact on the brand.

The participants agreed that event marketing is a good alternative for traditional communications of the brand.