To celebrate Scania’s anniversary Pulse moved a medieval Swedish village to the countryside near KyivOn 13 September a full cycle marketing agency Pulse organized a colourful event for Swedish company Scania to mark its 15th anniversary in Ukraine. More then 400 guests were transported to the Magnat equestrian club in the countryside near Kyiv. The club was styled for the day as a medieval Swedish village. “Vikings and their girlfriends” greeted the guests and treated them to some mull wine from drinking horns. Pulse event-managers took great care to organize a diverse entertainment programme. The guests had an opportunity to enjoy a horse parade and take a deep plunge into the history of the famous Swedish brand woven into a themed show. The theatrical programme continued with a modern dance performance by Va-bank ballet. Later, while the guests were enjoying exquisite dishes, presenters Andrey Domansky and Martina Lukyanchenko kept introducing other events of the evening: performances by Ukrainian stars Bondarchuk and Nikita followed by a special raffle. When the darkness fell the night was lit up by a spectacular fire-show from the Proty Nochi group.
Pulse Ltd is a British-owned company operating in Ukraine since 1993. The biggest full cycle marketing agency in the country. Pulse offers a whole range of services, including consumer research, sales promotion (BTL, merchandising), logistics, staff and accountancy outsourcing, trainings, event-management, PR, creative branding and promotional solutions. Among the company’s current clients are Kyivstar, DHL, L’Oreal, Canon, Procter & Gamble, Metro, Nestle, Heineken, Avis, EBRD, Citibank, Raiffeisen Bank Aval, Deloitte & Touche, Intercontinental, Hyatt Regency Kyiv and others. Pulse is a member of the global IN network, which brings together the leading marketing agencies in 90 countries. Subsidiary companies: Target (market research), DOOR International (trainings, member of the DOOR Training & Consulting network which covers over 60 countries). Anna Sanina, PR Manager Pulse |
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