European Business Association

Log in

Login to your account

Username *
Password *
Remember Me
EBA Education

Marketing School: Intensive

STATUS: Next season starts on May 15

DURATION: may 15 - may 29
TIME: ON MONDAYS, WEDNESDAYS AND FRIDAYS FROM 17:00 TO 20:00
VENUE: EBA KYIV OFFICE, 1A ANDRIYIVSKIY UZVIZ

ABOUT THE SCHOOL

Products and brands in each company need a remote synthesized mix of marketing, digital and SMM strategies. Does it work in your company for sure? Do you apply neuromarketing techniques in the working process? Leading professionals in the sphere of marketing will share their knowledge, exeprience and cases on all the above mentioned topics during seven intensive days.

Having successfully finished the School, you will receive certificates of completion.

During the modules you will

  • Have the opportunity to explore the marketing, digital and SMM strategies
  • Get to know trends of 2017
  • Improve copywriting skills
  • Get acquainted how to use neuromarketing skills effectively

TARGET AUdience

  • Marketing specialists
  • PR managers
  • Everyone, who is interested in getting overview of marketing 

Syllabus

MODULE 1.1. Consumer experience design

  • Business Planning Principles
  • Performance vs Image
  • Technometria vs Sociology
  • Consumer Decision Journey
  • 2 Approaches to on-line retail

Trainer: Roman Gavrysh, duration: November 14, 17.00 - 18.30

MODULE 1.2. creativeness sales

  • Effectiveness of the creative advertising

Trainer: Anze Jereb, duration: November 14, 18.45 - 20.00

MODULE 2. the human brain: marketing`s new frontier (language: English)

  • Understand the value of Holostic-Brain Communications and the traps of the Homo-Economicus model
  • Become familiar with modern tools of exploring the customer's brain
  • Learn how to apply neuroscience in different marketing activities
  • Discover the miracle of Empathy for connecting deeply with your clients
  • Practice a holistic brain-baised model on specific marketing challenges in the workshop

Trainer: Nicolaos Dimitriadis, duration: November 16, 17.00 - 20.00

MODULE 3. MARKETING, DIGITAL AND SMM STRATEGy

  • Situational analysis of the market
  • Opponent`s analysis
  • Definition of the target audience
  • Business and marketing purposes
  • Instruments of marketing
  • Digital and marketing strategy
  • SMM strategy
  • Efficiency mark of marketing strategies

Trainer: Olena Tkachuk, duration: November 18, 17.00 - 20.00

MODULE 4. Internet projects marketing

  • General structure of Internet mix
  • Contextual advertising
  • SEO
  • Web-site traffic analysis

Trainer: Eldar Nagorniy, duration:  November 21, 17.00 - 20.00

MODULE 5. copywriting: Talent or skill?

  • How to recognize the good text
  • Words and mind structure
  • What to do before start writing
  • How to learn writing better

 Trainer: Olha Khilobokduration:  November 23, 17.00 - 20.00

Module 6. branding (Language: English)

  • Notion, purpose, process
  • Getting feedback from the trainers
  • B2B work
  • Strategy of brand building

Trainer: Joachim Bentz, duration: November 25, 17.00-20.00

Module 7. International Marketing (Language: English)

trainers 

     

     

should you be interested in participation, PLEASE, FILL OUT THE APPLICATION FORM AND SEND US to This email address is being protected from spambots. You need JavaScript enabled to view it.

SHOULD YOU HAVE ANY QUESTIONS FEEL FREE TO CONTACT US: This email address is being protected from spambots. You need JavaScript enabled to view it. or +38 (044) 496 06 01

PARTNERs OF THE SCHOOL

BSK new logo
     


EXCLUSIVE LANGUAGE PARTNER

 

Calendar

Last month March 2017 Next month
M T W T F S S
week 9 1 2 3 4 5
week 10 6 7 8 9 10 11 12
week 11 13 14 15 16 17 18 19
week 12 20 21 22 23 24 25 26
week 13 27 28 29 30 31

 

 

EBA Official Partners