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EBA Education

Marketing School

STATUS: Next season starts on May 15

DURATION: may 15 - may 29
TIME: ON MONDAYS, WEDNESDAYS AND FRIDAYS FROM 17:00 TO 20:00
VENUE: EBA KYIV OFFICE, 1A ANDRIYIVSKIY UZVIZ
participation fee: 3700 uah for eba members
early bird registration: 3500 uah till april 28 for eba members

ABOUT THE SCHOOL

Products and brands in each company need a remote synthesized mix of marketing and digital strategies, introducing of creative thinking and innovative approach in marketing technologies. Do all the above mentioned processes work in your company for sure? Do you know how to apply marketing internet project in your company? Leading professionals in the sphere of marketing will share their knowledge, experience and cases on all the above mentioned topics during seven intensive days.

Having successfully finished the School, you will receive certificates of completion.

During the modules you will

  • Have the opportunity to explore the marketing, digital and SMM strategies
  • Get to know trends in marketing of 2017-2018
  • Improve copywriting skills
  • Discover specifics of internet projects marketing

TARGET AUdience

  • Marketing specialists
  • PR managers
  • Marketing managers
  • CEOs

Syllabus

MODULE 1. marketing TRENDS 2017-2018 - Andrew Dligach, may 15, 17.00 - 20.00

  • Native advertising
  • Intergrating the agent of influence (influencer)
  • Online video translations and visual storytelling
  • Chat bots (Siri, Ok Google)
  • Personalization and automatization as priorities in companie`s work
  • «Passive loyalty» and «disruptive enterpreneurship»

MODULE 2. Internet project`s marketing - eldar nagorniy, may 17, 16.00 - 19.00

  • Structure of the marketing internet mix
  • SEO optimization
  • Promotion in social networks
  • Contextual advertising
  • Brand promotion
  • Site attendance analysis

MODULE 3. creative thinking. innovations and marketing - dr nicolaos dimitriadis, may 19, 17.00 - 20.00 (language: english)

  • Latest miracles for marketing innovation
  • Identifying the problem: Let's be honest!
  • Growth Mindset vs Fixed Mindset
  • Protect your brain power!
  • Top tips for innovative thinking and creativity

MODULE 4. copywriting: talent or skill? - nikita lazorenko, may 22, 17.00 - 20.00

  • How to recognize the good text
  • Words and mind structure
  • What to do before start writing
  • How to learn writing better

MODULE 5. branding - joachim bentz / Mark Sawchuk, may 24, 17.00 - 20.00 (language: english)

  • Notion, purpose, process
  • Examples of usage
  • Creating and support of brand image
  • Strategy of brand building
  • Work B2B and B2C

Module 6. digital strategy - anton yatsenko, may 26, 17.00 - 20.00

  • Digital Trends. What important things are happening within the past years and how should it be used in Ukraine? Data, theory, cases
  • Interaction between agency and client. What should be outsourced and what should be not.
  • In what cases digital is necessary, what are strong and weak sides of digital-instruments
  • KPI Dashboard. What KPI should be planned, traced, analyzed and what they mean
  • Where should we start in digital-strategy programming, steps
  • Role of social media in campaign and communications

Module 7. marketing strategy - olena klymenko, may 29, 17.00 - 20.00

  • Constituents of marketing strategy
  • Market analysis
  • Tactic planning
  • All about communications for target audience
  • Forming of your own strategies

trainers 

                      

should you be interested in participation, PLEASE,
FILL in THE APPLICATION FORM in english or ukrainian

SHOULD YOU HAVE ANY QUESTIONS FEEL FREE TO CONTACT US: This email address is being protected from spambots. You need JavaScript enabled to view it. or +38 (044) 496 06 01

PARTNERs OF THE SCHOOL

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Calendar

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week 19 8 9 10 11 12 13 14
week 20 15 16 17 18 19 20 21
week 21 22 23 24 25 26 27 28
week 22 29 30 31

 

 

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