European Business Association

Log in

Login to your account

Username *
Password *
Remember Me
EBA Management Development Centre

Marketing Development Programme

STATUS: New season starts on October 16

DURATION: October 16 - 30
TIME: ON monday, wednesday AND friday FROM 17:00 TO 20:00
VENUE: EBA KYIV OFFICE, 1A ANDRIYIVSKIY UZVIZ
PARTICIPATION FEE: 3700 UAH FOR EBA MEMBERS
EARLY BIRD REGISTRATION: 3500 UAH TILL October 02 FOR EBA MEMBERS

ABOUT THE programme

Today marketing is concentrating more and more on SMM instruments. To create a marketing strategy of the brand, a professional should have a basis of knowledge to develop a SMM strategy. To become an innovator in your niche, to be on the top, you have to include a digital strategy into the wish-list of the company. Leading professionals in the sphere of marketing will share their knowledge, experience and practical cases on the above-mentioned topics during seven intensive days, where you will have a possibility to practice the presented methodologies, techniques and instruments in the groups of your peers.

Having successfully finished the programme, you will receive certificates of completion.

During the modules you will

  • Have the opportunity to explore the marketing, digital and SMM strategies
  • Get to know innovations in marketing
  • Discover specifics of branding and formulate stories
  • Learn digital trends from Google specialist

TARGET AUdience

  • Marketing specialists
  • PR managers
  • Marketing managers
  • CEOs

Syllabus

MODULE 1. SMM STRATEGY AS THE MAIN MARKETING INSTRUMENT – Roman Ruban, OCTOBER 16, 17.00 – 20.00

  • Long-readings
  • Facebook special features
  • Online video translations
  • Video posting
  • Chat-bots
  • New media notion
  • SMM strategy elements

MODULE 2. “SMM-SOS” – PAID PROMOTION IN SOCIAL NETWORKS – ELDAR NAGORNIY, OCTOBER 18, 17.00 – 20.00

  • Paid instruments of promotion. When do they work?
  • Commercial and barter partnership programmes
  • Cases of opponents
  • Copy-editor`s policy

MODULE 3.1.  Brand Experience is a new marketing – VALENTIN PANIUTA, OCTOBER 20, 17.00 – 18.30

  • Brand Experience is a new marketing
  • Online vs. Offline
  • Content is a king
  • Data driven marketing

MODULE 3.2.  Growth Strategy: Strategy Creation of the Brand Growth – Mikhail Traverse, OCTOBER 20, 18.30 – 20.00

  • Retrospective interviews
  • Purchase analysis
  • Plan of the change of the user`s behavior
  • Cascading and activation of the brand promise

MODULE 4. DIGITAL STRATEGY – ANTON YATSENKO - OCTOBER 23, 17.00 – 20.00

  • Case-studies, numbers in digital sphere
  • Elements of digital strategy

MODULE 5. DIGITAL TRENDS – SERGII BRATUSOV, OCTOBER 25, 17.00 – 20.00

Module 6. BRANDING – JOACHIM BENTZ AND MARK SAWCHUK, OCTOBER 27, 17.00 – 20.00

  • Notion, purpose, process
  • Examples of usage
  • Creating and support of brand image
  • Strategy of brand building
  • Work B2B and B2C

Module 7. marketing strategy - olena klymenko, october 30, 17.00 - 20.00

  • Constituents of marketing strategy
  • Market analysis
  • Tactic planning
  • All about communications for target audience
  • Your own strategies` creation

trainers 

                           

should you be interested in participation, PLEASE,
FILL in THE APPLICATION FORM in english or ukrainian

SHOULD YOU HAVE ANY QUESTIONS FEEL FREE TO CONTACT US: This email address is being protected from spambots. You need JavaScript enabled to view it. or +38 (044) 496 06 01

PARTNERs

BSK new logo
   

 

Calendar

Last month October 2017 Next month
M T W T F S S
week 39 1
week 40 2 3 4 5 6 7 8
week 41 9 10 11 12 13 14 15
week 42 16 17 18 19 20 21 22
week 43 23 24 25 26 27 28 29
week 44 30 31

 

 

EBA Official Partners